Physix FrontierPhysix Frontier · News Briefing Card (enbrief · Sep 28, 2026)
Qijing Auto's graphic logo trademark enters substantive review
KEY FACTS
- Qijing is a high-end intelligent new energy vehicle brand jointly developed by GAC Group and Huawei Qiankun.
- Qijing has released two models: the GT7 intelligent shooting brake and the GX7 wide five-seat intelligent SUV.
- Both models currently use the English badge AISTALAND on their exteriors.
- The trademark for Qijing's graphic logo has entered the stage of awaiting substantive examination.
- The release date for the graphic logo has not yet been announced.
PHYSIX OBSERVATION
Qijing adding a graphic logo is a routine step in the brand's transition from borrowing an English identifier to an independent visual symbol. Following the precedents of Stelato and Luxeed, the arrival of a graphic badge is often accompanied by benefit programs for existing owners. For users, a unified badge means brand recognition is beginning to solidify, and it also hints that Qijing is preparing its image for future models and channel expansion; the timing of the release is worth watching.
Source: enbrief original report ↗